Managing Major Sports Events: Theory and Practice is a complete introduction to the principles and practical skills that underpin the running and hosting of major sports events, from initial bid to post-event legacy and sustainability.
Now in a fully revised and updated new edition, the book draws on the latest research from across multiple disciplines, explores real-world situations, and emphasises practical problem-solving skills. It covers every key area in the event management process, including:
. Bidding, leadership, and planning;
. Marketing and human resource management;
. Venues and ceremonies;
. Communications and technology (including social media);
. Functional area considerations (including sport, protocol, and event services);
. Security and risk management;
. Games-time considerations;
. Event wrap-up and evaluation;
. Legacy and sustainability.
This revised edition includes expanded coverage of cutting-edge topics such as digital media, culture, human resources, the volunteer workforce, readiness, security, and managing Games-time. Each chapter combines theory, practical decision-making exercises, and case studies of major sports events from around the world, helping students and practitioners alike to understand and prepare for the reality of executing major events on an international scale. Also new to this edition is an "Outlook, Trends, and Innovations" section in each chapter, plus "tips" from leading events professionals.
Managing Major Sports Events: Theory and Practice is an essential textbook for any course on sports event management or international sports management, and an invaluable resource for all sport management researchers, practitioners and policymakers.
Online resources include PowerPoint slides, multiple choice questions, essay questions, stories, and decision-making exercises.
Autorentext
Milena M. Parent is full professor in Sport (Event) Management in the School of Human Kinetics at the University of Ottawa, Canada. Internationally recognised for her research in the management and governance of major international sports events, she is a North American Society for Sport Management Research Fellow and former holder of a Government of Ontario Young Researcher Award. She also consults with governments, cities, and sport industry organisations on their governance, management, and sport event bidding and hosting.
Aurélia Ruetsch is a major sports events professional, consultant, and speaker with over 15 years' experience across countries and continents. She specialises in project design, planning, and delivery and has accumulated a deep understanding of the inner workings of organising committees, stakeholder management, and client group relations. Aurélia is the director of International Relations for WorldSkills France, and part of the organising committee that will stage the global WorldSkills Competition 2023 in Lyon, France. She is also a board member for the newly formed Global Esports Federation based in Singapore.
Klappentext
Managing Major Sports Events: Theory and Practice is a complete introduction to the principles and practical skills that underpin the running and hosting of major sports events, from initial bid to post-event legacy and sustainability.
Now in a fully revised and updated new edition, the book draws on the latest research from across multiple disciplines, explores real-world situations, and emphasises practical problem-solving skills. It covers every key area in the event management process, including:
. Bidding, leadership, and planning;
. Marketing and human resource management;
. Venues and ceremonies;
. Communications and technology (including social media);
. Functional area considerations (including sport, protocol, and event services);
. Security and risk management;
. Games-time considerations;
. Event wrap-up and evaluation;
. Legacy and sustainability.
This revised edition includes expanded coverage of cutting-edge topics such as digital media, culture, human resources, the volunteer workforce, readiness, security, and managing Games-time. Each chapter combines theory, practical decision-making exercises, and case studies of major sports events from around the world, helping students and practitioners alike to understand and prepare for the reality of executing major events on an international scale. Also new to this edition is an "Outlook, Trends, and Innovations" section in each chapter, plus "tips" from leading events professionals.
Managing Major Sports Events: Theory and Practice is an essential textbook for any course on sports event management or international sports management, and an invaluable resource for all sport management researchers, practitioners and policymakers.
Online resources include PowerPoint slides, multiple choice questions, essay questions, stories, and decision-making exercises.
Inhalt
1 Introduction: The World of Major Sports Events
Illustrative Case: How We Entered the Games World
Milena M. Parent's Experience
Aurelia Ruetsch's Experience
Why This Book at This Time and Why a Revised Edition?
What are Events, Sports Events, and Festivals?
Theories and Approaches used to Study Sports Events
The Sport Event Management World
The Lifecycle of a Sports Event
Overview of the Book
Further Reading
Relevant Websites
2 Why Bid for Sports Events?
Illustrative Case: Why would London, Paris or Los Angeles Bid for the Olympic Games?
The Theory behind Why Cities and Regions Bid for Events
It's about perceptions - from residents, politicians and the media
It's about planning for long-term legacies
Event portfolios
Stakeholders involved in bidding and hosting events
The Practitioner's Perspective on Reasons to Bid for a Major Sports Event
Outlook, Trends, and Innovations
Chapter Summary
Expert Case: Medium and Small Sports Events Bids
Case Questions
Chapter Questions
Further Reading
Relevant Websites
3 How to Bid for an Event
Illustrative Case: Milano-Cortina versus Stockholm-Åre for the 2026 Olympic Winter Games Bid
The Theory behind Bidding for Events
The Practitioner's Perspective on Bidding
Outlook, Trends, and Innovations
Chapter Summary
Expert Case: A Great Bid with an OK Level of Communication Is Not a Good Bid
Case Questions
Chapter Questions
Further Reading
Relevant Websites
4 Leading and Setting Up an Organising Committee
Illustrative Case: The Leadership of the Invictus Games
The Theory behind Leading and Setting Up an Organising Committee
The Practitioner's Perspective on Leading and Setting Up an Organising Committee
Outlook, Trends, and Innovations
Chapter Summary
Expert Case: Two Leadership Changes and Four Profiles
Case Questions
Chapter Questions
Further Reading
Relevant Websites
5 Planning Major Sports Events
Illustrative Case: The Impact of the IOC's 'New Norm' on Olympic Hosts
The Theory behind Planning Major Sports Events
The Practitioner's Perspective on Planning Major Sports Events
Outlook, Trends, and Innovations
Chapter Summary
Expert Case: The Ripple Effect
Case Questions
Chapter Questions
Further Reading
Relevant Websites
6 Financin…