Providing a concise toolbox for publishing professionals and students of publishing, this book explores skills needed to master the key elements of social media marketing and therefore stay relevant in this ever-competitive industry.
Autorentext
Miriam Johnson is a Senior Lecturer in Publishing and Subject Coordinator for the MAs in Publishing Media and Digital Publishing at Oxford International Centre for Publishing, Oxford Brookes University, UK.
Helen Simpson is Director of Social Media at Darling NYC and Operations Director at We Are Social NYC.
Inhalt
Table of Contents
Introduction: What is digital and social marketing?
Chapter One: Author Brands
Chapter Two: Research & Identifying Insights
Chapter Three: Master Social Strategy
Chapter Four: Campaign & Evergreen Strategies
Chapter Five: Creative Ideation
Chapter Six: Production
Chapter Seven: Promotion
Chapter Eight: Community Building
Chapter Nine: The dirty 'I' word - Influencers
Chapter Ten: Reporting/Metrics and Success
Chapter Eleven: TL;DR
Appendices
Index