Developed in the early 70s in Japan, the Kansei Engineering (KE) method gives you the tools to develop profitable and well-received products and services. Written by the founder of KE, MitsuoNagamachi, and co-authored by one of his proteges, Anitawati Mohd Lokman, Kansei Innovation: Practical Design Applications for Product and Service Development

Mitsuo Nagamachi, Anitawati Mohd Lokman

What Is Kansei? Applying Kansei to Manufacturing Technology. Kansei Service Innovation. Kansei and Organizational Management. Activating Kansei in Product Development. Global Strategy of Kansei Engineering. Growing Kansei.