'Change can be fear-filled in prospect but fearsome in effect. With Illuminate, Duarte and Sanchez light our path through that crucial transition dazzlingly' ROBERT B. CIALDINI, author of Influence
To envision the future is one thing, getting others to go there with you is another. By harnessing the power of persuasive communication you can turn your idea into a movement.
In Illuminate, acclaimed author Nancy Duarte and communications expert Patti Sanchez equip you with the same communication tools that great leaders like Steve Jobs, Howard Schultz, and Dr. Martin Luther King Jr. used to move people.
In this visual and accessible communication guidebook, Duarte and Sanchez lay out a plan to help you lead people through the five stages of transformation using speeches, stories, ceremonies, and symbols and inspire those around you to support and execute your vision.
'Great leaders aren't measured by their volume but by their ability to be truly heard. To motivate others, leaders must listen and communicate empathetically. With Illuminate, everyone can learn to lead - even without being loud'
SUSAN CAIN, AUTHOR OF QUIET AND COFOUNDER OF QUIET REVOLUTION
'Leading people through change is hard to do, especially for leaders who don't communicate well. But Illuminate makes it easy with a clear road map and comprehensive communication tool kit that will help any leader learn how to inspire and activate people'
BETH COMSTOCK, VICE CHAIR OF GE
Autorentext
Nancy Duarte is a communications expert and principal of Duarte Inc., where she has served as CEO for twenty-one years. Duarte Inc. is the largest design firm in Silicon Valley; its clients include Apple, Facebook, Google, HP, Twitter and the World Bank.
Patti Sanchez, Senior Vice President of Strategic Services for Duarte, has distilled twenty-five years of communication experience into this book. She has presented hundreds of workshops on communication to marketing and sales leaders across America.
Zusammenfassung
Most people fear change, particularly at work. Change disrupts our everyday lives, often causing more work than improvement.
But according to Nancy Duarte and Patti Sanchez, change shouldn't be so hard - with the right leader.
By studying successful movements throughout history, Duarte has created a framework for persuasive communication - rooted in storytelling principles - to inspire action in teams that just want everything to stay the same.
Duarte and Sanchez show leaders how to use the power of speeches, stories, ceremonies and symbols to motivate people to embrace and execute bold visions for a better future.