Strategic Innovation offers a flexible, customizable
template that managers, executives, and business leaders can use to
introduce an effective innovation strategy throughout their
organization. The authors, Nancy Tennant Snyder and Deborah L.
Duarte, provide the tools needed to craft a workable strategy for
embedding innovation as a core competency across an enterprise.
Instead of innovation for innovation's sake, the authors offer a
proven business-focused way to change a culture from point-in-time
innovations from a few to a continuous pipeline of innovations from
everywhere and everyone.

Based on the real-life example of Whirlpool a solid company with
a significant track record and global reach--Strategic
Innovation shows how the world's largest appliance company put
innovation in place as a core competency. During this process,
Whirlpool transformed itself from a quality producer of appliances
to a customer-focused company that strategically embeds innovation
throughout the organization. Filled with challenges and struggles,
and ultimately successful results, the Whirlpool story can help any
organization develop a successful innovation strategy. Written as a
practical guide, the book contains in each chapter a variety of
hands-on resources including checklists and worksheets. Strategic
Innovation offers the tools, ideas, and approaches needed for
transforming an organization to a company where anyone and everyone
can contribute to the organization's prosperity--through
innovation.

Nancy Tennant Snyder is corporate vice president of core
competencies and leadership development for Whirlpool Corporation.
She has consulted at many companies on a wide range of business
topics. Holding a doctorate in organizational behavior from George
Washington University, she is the author of numerous articles on
globalization, virtual teams, and organizational capability.

Deborah L. Duarte is a consultant on innovation,
knowledge management, and leadership. She has consulted with many
public and private organizations including Time Life, NASA, Freddie
Mac, Discovery Communication, Exxon Mobil, SBA, and Johnson &
Johnson.

Snyder and Duarte are the coauthors of Mastering Virtual
Teams second edition, from Jossey-Bass.

Based on the real-life example of Whirlpool a solid company with a significant track record and global reachStrategic Innovation shows how the world's largest appliance company put innovation in place as a core competency. During this process, Whirlpool transformed itself from a quality producer of appliances to a customer-focused company that strategically embeds innovation throughout the organization. Filled with challenges and struggles, and ultimately successful results, the Whirlpool story can help any organization develop a successful innovation strategy. Written as a practical guide, the book contains in each chapter a variety of hands-on resources including checklists and worksheets. Strategic Innovation offers the tools, ideas, and approaches needed for transforming an organization to a company where anyone and everyone can contribute to the organization's prosperitythrough innovation.

Exhibits and Worksheets xi

Foreword xiii
Gary Hamel

Preface xv

Acknowledgments xxi

The Authors xxiii

1 Introduction: Innovation as a Core Competency 1

2 Reinventing the Wheel 23

3 Vision and Goals 42

4 Leader Accountability and Development 59

5 Culture and Values 80

6 Resource Creation: Open Markets for Funds, Ideas, and Talent 100

7 Knowledge Management and Learning Systems: Democratizing Innovation 123

8 Integrating Strategic Communications with Change Management 143

9 Rewards and Recognition: The Informal Embedment Category 162

10 Measurement and Reporting Systems and Systems Alignment 179

Epilogue 199

References 204

Index 206