In publications such as BusinessWeek and Fast Company, the media have celebrated Whirlpool's transformation into a leading-edge innovator and Nancy Tennant Snyder's role as chief innovation officer. Ten years after this remarkable transformation, Unleashing Innovation tells the inside story of one of the most successful innovation turnarounds in American history. Nancy Tennant Snyder and coauthor Deborah L. Duarte reveal how Whirlpool undertook one of the largest change efforts in corporate history and show how innovation was embedded throughout the company, which ultimately lead to bottom-line results.
Autorentext
The Authors
Nancy Tennant Snyder is corporate vice president for leadership and strategic competencies for Whirlpool Corporation, reporting to the chairman and CEO, Jeff M. Fettig. BusinessWeek named her one of twenty-five Innovation Champions in the world.
Deborah L. Duarte is a consultant who is an expert in the areas of innovation strategy, leadership and executive development, organizational design, project leadership, virtual teaming, and executive coaching.
Snyder and Duarte have coauthored two best-selling books: Mastering Virtual Teams and Strategic Innovation, both from Jossey-Bass Publishers.
Klappentext
UNLEASHING INNOVATION
IN 1999, WHIRLPOOL WAS UNDERGOING A company-wide reorganization to meet the demands of the post-globalization marketplace. To succeed in executing their transformative Brand-Focused Value-Creation strategy, Whirlpool needed to be both operationally excellent and innovative.
In publications such as BusinessWeek and Fast Company, the media have celebrated Whirlpool's transformation into a leading-edge innovator and Nancy Tennant Snyder's role as chief innovation officer. Ten years after this remarkable transformation, Unleashing Innovation tells the inside story of one of the most successful innovation turnarounds in American history. Nancy Tennant Snyder and coauthor Deborah L. Duarte reveal how Whirlpool undertook one of the largest change efforts in corporate history and show how innovation was embedded throughout the company, which ultimately led to bottom-line results.
Unleashing Innovation is filled with illustrative examples from Whirlpool and Whirlpool's cutting-edge brands including Jenn-Air, Bauknecht, KitchenAid, and Brastemp. Snyder and Duarte reveal the inner workings of Whirlpool's innovation machine, a framework that creates consistent and profitable innovation by involving all of Whirlpool's employees, and they debunk the myth that innovation comes only from the geniuses at the top. Rather than a cookie-cutter "how to" manual, Unleashing Innovation shows what happens when an organization creates a machine that involves everyone and fosters an environment that puts the emphasis on "learning and creating, dreaming, the mythology of heroes, and the spirit of winning."
Unleashing Innovation shows how the engine of its innovation can be adapted to run in any business of any size and captures the steps the company took along the way, the key learnings, the tools used, the challenging setbacks, and the critical successes.
Zusammenfassung
In publications such as BusinessWeek and Fast Company, the media have celebrated Whirlpool's transformation into a leading-edge innovator and Nancy Tennant Snyder's role as chief innovation officer. Ten years after this remarkable transformation, Unleashing Innovation tells the inside story of one of the most successful innovation turnarounds in American history. Nancy Tennant Snyder and coauthor Deborah L. Duarte reveal how Whirlpool undertook one of the largest change efforts in corporate history and show how innovation was embedded throughout the company, which ultimately lead to bottom-line results.
Inhalt
Foreword Jeff M. Fettig vii
Preface ix
Introduction xv
Part One: The Anatomy of Innovation 1
1 Embedded Innovation in Action 3
2 Structuring and Sustaining Innovation: The Rational Framework and Emotional Drivers 25
Part Two: Rational Drivers 45
3 The Strategic Architecture 47
4 Management Systems 63
5 The Innovation Machine 83
6 Innovators and Innovation Mentors 105
7 Managing Execution and Results 119
Part Three: Emotional Drivers 137
8 Learn 139
9 Dream 155
10 Create 169
11. Heroes 183
12. Spirit 199
Conclusion: The Innovation Journey 211
Epilogue: Dragons Be Here 217
References 229
Acknowledgments 233
About the Authors 237
Index 239