Full of tips, examples and exercises that will transform your writing from the same old same old into something that'll mark you out from the crowd. Get the confidence and creativity to take your business writing from something that does the job into something that's brilliant.

Brilliant outcomes

Produce business writing people actually want to read

Persuade and inspire people, sell more, or get that job

Get a distinctive, powerful and engaging writing voice



Inhalt

  • About the author
  • Publisher's acknowledgements
  • Author's acknowledgements
  • Part 1 The beginning
  • 1 Introduction
  • 2 Clunk, click, every trip
  • Part 2 Structure
  • 3 The order of events
  • 4 I've been waiting for a sign
  • 5 Keeping it together
  • 6 Death by PowerPoint: an antidote
  • Part 3 Style
  • 7 Doing what comes naturally
  • 8 Word perfect
  • 9 One thing leads to another
  • 10 What not to write
  • 11 Mythbusting
  • 12 Sound advice
  • Part 4 Magic
  • 13 A spoonful of sugar
  • 14 Painting pictures
  • 15 More sound advice
  • 16 Screenwriting
  • 17 And finally ...
  • Part 5 The end
  • 18 It ain't over till it's over
  • 19 The end is nigh

Titel
Brilliant Business Writing
Untertitel
How to inspire, engage and persuade through words
EAN
9780273744566
Format
E-Book (epub)
Veröffentlichung
27.12.2012
Digitaler Kopierschutz
Wasserzeichen
Anzahl Seiten
250