An introduction to greentailing and the five other biggest
trends in the retail business
In their newest book on retailing, authors Stern and Ander
examine the revolutions occurring in the retail marketplace, with
particular emphasis on the influential green trend in retailing, or
Greentailing. Greentailing is capitalizing on the huge and growing
demand for organic, sustainable and wellness-related products. As
it evolves, greentailing will force both suppliers and retailers
alike in every category to take notice. Leading edge greentailers
like Whole Foods and Wal*Mart continue to grow and innovate at
rates much faster than traditional competitors, and are forcing
competitive responses. The authors explain how any retail store or
manufacturer can implement these ideas and raise profits, using
case studies from successful greentailers.
In addition to greentailing, the book examines five other top
retail trends:
* Demographic Shifts Provide Retail Opportunities
* Moving Up the Ladder--Growth of Experiential
Retailing--How to Drive Sales and Profits Beyond Price
* Getting Outside the Box--New Ways to Reach the
Consumer--The Growth of Non-Store Retailing
* Selling Services, Not Just products
* Brands Going Retail--The Battle for Control of the
Customer
Very much a follow up to their first book, Winning at Retail:
Developing a Sustained Model for Retail Success, Greentailing and
Other Revolutions in Retail addresses all the latest trends in the
retail industry and presents unbeatable advice on quickly
responding to changes in customer demographics and competition.
Retail is all about the customer, and as customers and their tastes
change, this one-of-a-kind resource shows retailers and
manufacturers how to keep up and innovate.
Autorentext
Neil Z. Stern is Senior Partner at McMillan| Doolittle, one of
America's leading retail consultancies, and an authority on retail
trends. He has developed retail strategies for such companies as
McDonald's, T-Mobile, Harris Teeter, and Procter & Gamble.
Willard N. Ander is Senior Partner at McMillan| Doolittle. He
focuses on retail concept development and assessment and is a
frequent speaker at retailing seminars and conferences. He has
worked with such clients as Saturn, BP Amoco, Lowe's, and Harley-
Davidson.
Zusammenfassung
An introduction to greentailing and the five other biggest trends in the retail business
In their newest book on retailing, authors Stern and Ander examine the revolutions occurring in the retail marketplace, with particular emphasis on the influential green trend in retailing, or Greentailing. Greentailing is capitalizing on the huge and growing demand for organic, sustainable and wellness-related products. As it evolves, greentailing will force both suppliers and retailers alike in every category to take notice. Leading edge greentailers like Whole Foods and Wal*Mart continue to grow and innovate at rates much faster than traditional competitors, and are forcing competitive responses. The authors explain how any retail store or manufacturer can implement these ideas and raise profits, using case studies from successful greentailers.
In addition to greentailing, the book examines five other top retail trends:
- Demographic Shifts Provide Retail Opportunities
- Moving Up the LadderGrowth of Experiential RetailingHow to Drive Sales and Profits Beyond Price
- Getting Outside the BoxNew Ways to Reach the ConsumerThe Growth of Non-Store Retailing
- Selling Services, Not Just products
- Brands Going RetailThe Battle for Control of the Customer
Very much a follow up to their first book, Winning at Retail: Developing a Sustained Model for Retail Success, Greentailing and Other Revolutions in Retail addresses all the latest trends in the retail industry and presents unbeatable advice on quickly responding to changes in customer demographics and competition. Retail is all about the customer, and as customers and their tastes change, this one-of-a-kind resource shows retailers and manufacturers how to keep up and innovate.
Inhalt
Preface
IntroductionWhat's Going to Revolutionize Retailing In The Future ?
Compressed Life Cycle.
Chapter One. Inflection Points in Retailing.
Inflection Point Model.
Create or React.
What's Involved in Getting It Right?
How Do You Know if You're on the Right Path?
Chapter Two. Trends are Interconnected.
Start with the Customer, Please!
Power of Demographics.
Consumer Behavior Changes and Demography.
Disrupters and Accelerants.
Putting It All Together.
Chapter Three. Greentailing 2.0The Second Generation of Green.
Greentailing 2.0Defined.
Beware Greenwashing.
The Green Movement.
Greentailers Abroad.
What Are The Key Elements Of Greentailing?
Think Green.
Act Green.
Sell Green.
Convey Green.
Chapter Four. The Consumer's View on Green.
Green Practices:
Where the Rubber Hits the RoadWhat Matters Most.
Chapter Five. Greentailing In ActionCase Studies.
Apparel, Home, and Specialty Retail.
Buffalo ExchangeRenewable Green.
Pivot BoutiqueA Green Entrepreneur.
NauAnd the Dangers of Getting Ahead of the Curve.&
Williams-Somona, Inc.
Big Box Retailers.
The Home Depot's Eco Options Program.
Wal-Mart's Real Green Efforts.
Target.
Staples.
Office Depot.
Grocery.
Whole Foods MarketGreentailing's Poster Child.
Safeway.
PCC Natural Markets.
Trader Joe's.
Suppliers.
Method and Cleaner Cleaning SuppliesEco-Hip.
Unilever.
Apple.
Greener Outdoors.
Timberland.
REI.
Nike.
Gaiam.
Greener Buildings.
Green Exchange.
Chapter Six. Putting Green Practices into Action.
Thinking Green.
Incorporate Green Initiatives into Your Mission and Core Values.
Develop Green Advocates within Your Organization.
Acting Green.
Design Environmentally and Energy Efficient Buildings.
Develop Efficient Methods For Dealing with Waste
Promote Eco-Friendly Packaging.
Convert To Energy-Conscious Fleets.
Offset Carbon Emissions.
Get Involved.
Selling Green.
Source and Promote Products That Are Environmentally Responsible.
Conveying Green.
Corporate Social Responsibility.
Green Communication Systems.
Encourage Transparent Policies.
Be Charitable.
Summary.
Chapter Seven. The Hot Five Other Revolutionary Themes in Retail.
The Hot Zone.
Chapter Eight. Demographic Shifts Provide Retail Opportunities.
A Look at U.S. Demographic Trends.
Capitalizing on Future Demographic Shifts.
Getting to Where the Puck is Going to BeAhead of the Big Demographic Shifts.
Beyond Demographics: The Significance of Lifestyle, Attitudes and Values.
Time Compression.
Customers in Comtrol.
Chapter Nine. Moving Up the LadderGrowth of Experiential RetailingHow to Drive Sales and Profits beyond Price.
Lululemon AthleticaA New Breed of Experiential Retailer.
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