The Conservative Party wants to win the 2015 general election with an outright majority. But what should be the party's purpose in government? In this unique guide, Conservative MP Nick Herbert explores the values that have ensured the party's success for the better part of the last hundred years, and sets out how they should be applied to build another Conservative century. Why Vote Conservative 2015 proposes a radical Conservative agenda to reform political institutions, bring government closer to the people, personalise public services and lower taxes.

Nick Herbert is a British Conservative Party politician and the Member of Parliament for Arundel and South Downs.