What happens when companies can make decisions, analyze data, and manufacture products-mostly without people? In Mass Automation: Rethinking Companies for an Era When They Can Act on Their Own, Nick Pogrebnyakov takes readers on a compelling journey into a near future where AI, robotics, and data sensing converge to reshape how companies work, compete, and evolve. This is not a technical manual. It's a sweeping yet grounded vision of "nearly automated companies" where AI drives decision-making, robots perform physical tasks, and sensing technologies capture and interpret real-time data. Drawing on two decades of experience in academia and industry, Pogrebnyakov unpacks how automation transforms company functions- strategy, R&D, marketing, logistics. Through vivid scenarios and realworld examples, he shows how automation fundamentally alters how firms compete, organize, and scale. Business leaders, entrepreneurs, engineers, scholars, and policymakers will find this a grounded, practical guide for preparing for mass automation. If you're looking for more than hype about AI and robotics-if you want to understand how businesses will actually work in an automated economy- this book is your blueprint.

Nick Pogrebnyakov holds a PhD in Information Sciences and Technology from Penn State and was an Associate Professor of International Business at Copenhagen Business School. He teaches strategy implementation on Coursera and was a visiting researcher at Stanford. Beyond academia, he has worked in the legal, media, and healthcare industries, as well as with supply chains, including AI lead roles at Twitter and Thomson Reuters.