The moving image has become a key marketing tool for luxury fashion, central in enabling brands to shape their visual codes and extend their brand awareness. Fashion Film is the first detailed study of the shifting shape of fashion imagery in the digital age, investigating the role of the moving image in the promotion, communication and spectacle of contemporary fashion. Combining interdisciplinary analysis of cinema and digital culture, this ground-breaking book traces the emergence of fashion film in the 21st century through its historical roots in pre-digital forms of photography, experimental cinema, mass-media advertising and documentary film-making, right up to today's visual spread of contemporary fashion on video blogs, online magazines and live-streamed catwalk shows. Examining collaborations between fashion designers and pioneering image-makers such as Guy Bourdin, Jean-Paul Goode, William Klein and Nick Knight, the book highlights the critical tension between the fashion film conceived as a creative endeavour and as commercial enterprise. Fashion Film also includes a parallel focus on factual representations of fashion through the recent rise of documentary fashion film that goes behind the scenes to follow the processes and personalities involved in making fashion. Accessible and well-illustrated, Fashion Film will appeal to students and scholars of fashion, film, media, photography, celebrity, sociology and cultural studies.

Nick Rees-Roberts is Professor of Media and Cultural Studies at the Sorbonne Nouvelle University, Paris, France.

List of Illustrations
Acknowledgments

Introduction: Fashion Film - The Long and Short of It

PART I: PROMOTION: DIGITAL FASHION FILM

Visual Communications
Hyper-Advertising and The Mini-Film Event
Branded Experience, Artistic Exploration and Cultural Critique
Hybrid Content: Fashion Film and Music Video
Editorial Convergence and Spreadable Content
Film and Branded Entertainment
Conceptual Fashion Film
Narrative Fashion Film
Commodity Auteurism
Promotional Genres

PART II: PROCESS: DOCUMENTARY FASHION FILM

Behind The Scenes
The Staging of Labour
In and Out of Fashion with William Klein
Backstage with Loïc Prigent
Reframing Fashion History
Filming Everyday Fashion
The Fashion Photographer on Film
The Fashion Model on Film

PART III: PERSONALITIES: DESIGNER FASHION FILM

Masters of Style
Designer Lives
Curating Chanel
Documenting Dior
All About Yves
The Warhol Legacy

Conclusion: The End of Fashion Film

Bibliography
Index