An eye-opening look at collecting and investing in today's art market
Art today is defined by its relationship to money as never before. Prices have been driven to unprecedented heights, conventional boundaries within the art world have collapsed, and artists think ever more strategically about how to advance their careers. Art is no longer simply made, but packaged, sold, and branded. In Art of the Deal, Noah Horowitz exposes the inner workings of the contemporary art market, explaining how this unique economy came to be, how it works, and where it's headed. In a new postscript, Horowitz reflects on the market's continued ascent as well as its most urgent challenges.
Autorentext
Noah Horowitz holds a PhD in art history from the Courtauld Institute of Art, London. He currently lives in New York, where he is a member of the faculty of the Sotheby's Institute of Art and executive director of The Armory Show.
Zusammenfassung
An eye-opening look at collecting and investing in today's art marketArt today is defined by its relationship to money as never before. Prices have been driven to unprecedented heights, conventional boundaries within the art world have collapsed, and artists think ever more strategically about how to advance their careers. Art is no longer simply made, but packaged, sold, and branded. In Art of the Deal, Noah Horowitz exposes the inner workings of the contemporary art market, explaining how this unique economy came to be, how it works, and where it's headed. In a new postscript, Horowitz reflects on the market's continued ascent as well as its most urgent challenges.
Inhalt
List of Illustrations xi
Preface xiii
Acknowledgments xix
Notes on Sources xxi
Introduction 1
Chapter 1: Video Art 26
Chapter 2: Experiential Art 87
Chapter 3: Art Investment Funds 143
Conclusion 188
Postscript to the Paperback Edition 215
Appendix A: Record Prices for Video Art at Auction, December 2009 229
Appendix B: The Film and Video Collections of Tate and the Whitney Museum of American Art 232
Appendix C: Art Investment Fund Universe 271
Notes 295
Selected Bibliography 347
Index 365