In easy to read chapters, with extensive references and links to get you to know all there is to know about CRM's whole picture right away. Get countless CRM facts right at your fingertips with this essential resource.

The CRM Handbook is the single and largest CRM reference book. This compendium of information is the authoritative source for all your entertainment, reference, and learning needs. It will be your go-to source for any CRM questions.

A mind-tickling encyclopedia on CRM, a treat in its entirety and an oasis of learning about what you don't yet know...but are glad you found. The CRM Handbook will answer all of your needs, and much more.