In this book, Goriunova offers a critical analysis of the processes that produce digital culture. In order to understand these processes, the author introduces the concept of the art platform, a specific configuration of creative passions, codes, events, individuals and works that are propelled by cultural currents and maintained through digitally native means. Goriunova provides a new means of understanding the development of cultural forms on the Internet, placing the phenomenon of participatory and social networks in a conceptual and historical perspective, and offering powerful tools for researching cultural phenomena overlooked by other approaches.

Olga Goriunova is Assistant Professor at the Centre for Interdisciplinary Methodologies, University of Warwick, UK.

Introduction: Departing from an Art Platform 1. Organizing Free-range Creativity 2. Aesthetic Brilliance and Repetition 3. Organizational Aesthetics, Digital Folklore and Software 4. Geeky Publics, Amateurs and the Potency of Art. Afterword