Every day, managers must adapt to rapidly changing markets and situations. This book deals with sensitive or difficult projects. They range from redundancy programmes to disposal of radioactive waste, from the launch of a new product to the introduction of a new computer system. The method - the strategy of the lateral project - is radically different from those used in projects which are normally associated with traditional project management. It is based upon the lateral thinking concepts of Edward de Bono and is derived from 20 years experience of working with brave managers on projects which many others would have left to their successors. This is a revised translation of the prize-winning and best-selling French management book.

OLIVIER D'HERBEMONT and BRUNO CESAR are the founders of the company, Herbemont Cesar Associes, who have engaged in innovative and pioneering work in the area of Managing Sensitive Projects. The original French edition of this book " La Strategie du Project Lateral", published by Dunod, won the prestigious Prix Dauphine Enterprise book prize in 1996 and has been a best selling business book in France. Pascal Etcheber and Tom Curtin have translated and edited the English edition.

PART I: BASIC CONCEPTS PART II: LAUNCHING THE PROJECT PART III: CONCEIVING A LATERAL PROJECT PART IV: TO DEVELOP THE DYNAMICS OF THE LATERAL PROJECT PART V: MANAGING THOSE WHO OPPOSE A LATERAL PROJECT PART VI: CONCLUSION: THE STRATEGY OF A LATERAL PROJECT: MSIX KEYS TO SUCCESS