Transitioning organizations to the new normal following environmental shocks, economic upheavals, and technological innovations is a challenge to classic organizational management. The main reason: because no single organization knows precisely what the target of change is. Resources created and operated in relationships can support the organization in overcoming its constraints, changing faster, and adapting better.

This book takes a relational perspective on how organizations adjust and adapt to their turbulent environment. Drawing from a broad literature and empirical studies, this book offers novel insights into how businesses create, grow, and manage relationships with partners to support strategic change. It discusses the benefits of cooperating with partners and relying on shared resources, while controlling relational risks. It presents key relational processes including organizational intelligence, open culture, knowledge sharing routines, motivation, co-creation, and communication. It discusses focus areas: longevity of family firms, improving health and safety in medical services, crisis management, public administration reforms, and relational risk management.

This book is a valuable resource for researchers and students in the fields of organizational studies, organizational change, technology, and innovation management. Managers and entrepreneurs can find inspiration, motivation, and strategies for implementing and managing relationships along the value chain.

Karol Marek Klimczak (PhD) is Professor of Management at Lodz University of Technology, Lódz, Poland.

Yochanan Shachmurove (PhD) is Professor of Economics and Business at the City College and the Graduate Center of the City University of New York, USA.

Part I. Relational Perspective on Change in Turbulent Environments

1. Transforming Organizations in Turbulent Environments

Yochanan Shachmurove

2. Towards a Relational Strategic Orientation

Agnieszka Zakrzewska-Bielawska & Dorota Piotrowska

3. Change and Relational Strategies: Through an Organizational Intelligence Lens

Anna Adamik

4. Open Organizational Culture in Relationship Creation

Katarzyna Szymanska

5. Consumer Co-Creation in Organizational Change

Magdalena Kalinska-Kula

6. Organizational Change through a Motivational Perspective

Maria Prats

Part II. Effecting Change: Methods and Techniques

7. Stimulating Change with Knowledge Sharing Routines

Sylwia Flaszewska

8. Changing Organizations Using Workspace Design: The Role of Context

Punit Arora

9. Positive Communication of Change in Financial Markets

Karol Marek Klimczak, Dominika Hadro, & Jan Makary Fryczak

10. Relational Contracts and Change in Family Firms

Luiz Ricardo Kabbach de Castro

11. Strategic Crisis Management Using Relational Resources

Anna Walecka

12. Health and Safety Strategy in Medical Institutions: Employee Participation

Katarzyna Boczkowska & Konrad Niziolek

Part III. Managing Risk in Relational Strategies

13. Managing Risk Spillovers and Alliance Relational Capability

Ian P. L. Kwan

14. Managing Relational Risk in Turbulent Environments

Iwona Staniec