It examines the context in which multi-national companies operate and how the key players interact with each other and with the external business environment. It takes an issues based approach that explores contemporary issues that impact global business activity and examines the managerial responses to those issues. An excellent course text.

OTTO LERBINGER is Professor Emeritus at Boston University, USA

PART I: MULTINATIONALS IN THE GLOBAL ARENA
1. Globalization Presents New Players and Issues
2. Building Sound Relationships with Global Players
PART II: CONTEMPORARY ISSUES
3. Growing Resistance to Globalization
4. Economic Development: Reducing World Poverty
5. Replenishing and Upgrading Human Resources
6. Religious Conflict: Tensions with Islam
7. Nation Brand: Cases of U.S. and China
8. Corporate Responsibility for Human Rights
9. Sustainability: The Physical World Under Pressure
10. Climate Change
11. Technology and Protection of Intellectual Property Rights
PART III: COMMUNICATION AND PUBLIC AFFAIRS STRATEGIES
12. Communicating with Diplomacy
13. Global Marketing Communication
14. Government Affairs, Lobbying and Negotiations
PART IV: CORPORATE GOVERNANCE: DIRECTION AND GUIDING VALUES
15. Achieving Global Corporate Citizenship
16. Integrating Public Interest Values in Corporate Governance
Conclusion.