This is an inside chronicle by a former Kodak Purchasing Manager of why Kodak failed. With words direct from Kodak Chairman and CEO, Antonio Perez, learn how he tried so desperately to save the iconic company amidst a down economy, corporate chaos, and misguided focus.

Did Antonio Perez, make the appropriate decisions around leadership roles at Kodak? How detrimental was the internal disorder and unscrupulous behavior exhibited by management? Did Antonio Perez react to the consumer's transition to digital photography in a timely manner? What impact did the recession have on Kodak? Was it ultimately Antonio Perez's struggles to carry on the traditional film business, beyond its glorious pinnacle, and his focus on digital printers, the true reason for the ruin of Kodak?

Find out the answers to these questions and much more in the one book on the market that provides the actual account of what really happened at the once fabled Kodak.

Rogue Elephant, Death by Tradition, is the Kodak truth.

P. Fitzgerald McKenzie

Kodak Purchasing Manager and Chairman, Diversity and Inclusion (former)