This book will show you the simple, surprising secret for how to build trust, engage your whole team in your strategy, know your customers and inspire meaningful change, so you can help your organisation thrive through digital transformation. The secret is to make it matter, to bring more meaning to the work--for yourself, for your team, and for your customers. Since before recorded history, people have used stories to uncover and shape meaning in their lives. This book will help you unlock the stories that show who you are, who you serve, where you're going, and where you've been. Paradoxically, as the world becomes more digital and automated, we create the greatest value by being more human. It's time to get personal about work.

Patricia McMillan lives at the edge where two worlds meet: the world of innovation, technology and digital transformation; and the ancient world of storytelling, which speaks to our human need to connect with each other and create sense and meaning in our lives. Patricia helps business leaders use the power of stories to engage their teams, connect with their customers, and transform their organisations.Her background in mathematics and 20 years experience in information technology make her ideally placed to bring these skills to CIOs and information professionals. Patricia is an entertaining speaker and a performing storyteller,accredited by the Australian Storytelling Guild NSW. Learn more at www.patriciamcmillan.com.

1-Making IT Matter; 2-Four Tasks; 3-The Enemy; 4-A Magic Object; 5-Identity Stories; 6-Insight Stories; 7-Influence Stories; 8-Impact Stories; Postscript: An Invitation; Further Reading; Acknowledgements; About the Author