This book deals with retail trends 4.0 with a focus on digitalization.
These case studies were worked on and presented by 6th-semester bachelor students of the DHBW Mannheim retail course in a scientific research seminar.

Prof. Dr. oec. Dr. phil. Dr. habil. Patrick Siegfried is Professor of "Digitalization and Sustainability in the Food Industry" at Trier University of Applied Sciences.
He has been working at DHBW Mannheim as a lecturer on the retail course since 2003.