Using institutional theory to explain innovation and merging academic and critical analysis with practical recommendations, this book provides a full and rich account of how new products are brought to market; considering both the successes and failures in equal measure.This book takes the meeting point of two seemingly incongruous schools of theor
Autorentext
Patrick Vermeulen is Associate Professor of Organization Studies at Tilburg University in the Netherlands. Jorg Raab is Assistant Professor of Policy and Organization Studies at Tilburg University in the Netherlands.
Zusammenfassung
This new book uses extensive and multifaceted data and sophisticated data analysis to explore product innovation in the financial services sector. Merging academic and critical analysis with practical recommendations for companies, this book provides a full and rich account of how new products are brought to market, considering both successes and failures. Providing insight into the organization of product innovation processes in the financial services sector and setting up guidelines for the improvement of these processes, it is essential reading for those in banking, finance and insurance sectors with an interest in innovation studies.
Inhalt
1. Introduction 2. Institutions and Innovations 3. Intermezzo: A Service Environment 4. Methodological Considerations 5. Exploring New Service Development 6. Organizing New Service Development 7. An Institutional Perspective on Persistent Innovation Problems 8. Towards an Institutional Theory of Innovation 9. Conclusion