Public Relations: contemporary issues and techniques offers a definitive guide to public relations management. It provides comprehensive analysis and explanation of a full range of modern PR techniques, spanning both inhouse and agency practice.

The text has involved fundamental restructuring and updating of existing material and the incorporation of the new techniques and strategies, for instance:

* The use of multimedia techniques in PR
* Overseas media and the globalization of media communications
* The latest case examples - notably New Labour's rebranding and media management since 1997, government PR during the 2001 war against Afghanistan, and the 2002 football World Cup

The book presents the core strategies for successful PR combining this with indepth advice on implementation and the everyday techniques that every PR person needs to grasp.

With a range of new user-friendly textual features, the book's practical, how-to focus, wedded to firm theoretical analysis, makes it the ideal text for those studying for professionally accredited examinations such as the IPR, CAM and LCCI awards. It is also a useful aide-memoire for all practising PR professionals.

Paul Baines, John Egan, Frank Jefkins

Part 1 Defining Public Relations; Chapter 1 Introduction; Chapter 2 The Psychology of Public Relations Communication; Chapter 3 Marketing Public Relations; Chapter 4 The Public Relations Industry; Chapter 4a Interview Sketch 1: Defining Public Relations, with Kevin Moloney, Principal Lecturer in PR, Bournemouth Media School; Part 2 Public Relations Planning and Management; Chapter 5 Managing Planned Public Relations Programmes; Chapter 6 Situation Analysis; Chapter 7 Defining Objectives; Chapter 8 Defining Publics; Chapter 9 Media Selection; Chapter 10 Budgeting; Chapter 11 Implementation and Control; Chapter 11a Interview sketch 2: Planning a Public Relations Campaign, with Marie Owens, Director of Communications, Middlesex University; Part 3 Managing Media Relations; Chapter 12 The Role of the Press Officer; Chapter 13 Writing Reports and Proposals; Chapter 14 Writing Press Releases; Chapter 15 Writing Feature Articles; Chapter 16 Event Management; Chapter 17 Broadcasting Public Relations and Funded Television Programmes; Chapter 18 Photographs, Captions and Printing; Chapter 18a Interview Sketch 3: Managing Media Relations, with Sir Bernard Ingham, Bernard Ingham Communications; Part 4 Communication Media; Chapter 19 The Press and Broadcast Sources; Chapter 20 Public Relations in Developing Countries; Chapter 21 Video, DVD, CD-ROM and the Internet; Chapter 22 Seminars, Conferences and Exhibitions; Chapter 23 House Journals and Public Relations Literature; Chapter 23a Interview Sketch 4: The Changing Nature of Media, with Richard Quest, CNN; Part 5 Specialist Public Relations Areas; Chapter 24 Financial Public Relations; Chapter 25 Internal Public Relations; Chapter 26 Crisis Management; Chapter 27 Sponsorship; Chapter 28 Corporate Image, Identity and Advertising; Chapter 29 Public Relations in Political Context; Chapter 29a Interview Sketch 5: The Role of Lobbying, with Dianne Thompson, Chief Executive, Camelot Group Plc;