PAULA OWEN has worked in sustainability for over two decades. She began her career in academia, gaining a PhD in climate change chemistry from Oxford University. However, she quickly realised she couldn't spent her entire life in darkened laboratories and so changed tack slightly to concentrate on the communicating of environmental and scientific concepts and issues to general audiences. Since then she has worked for environmental charities, within in the public sector, through secondments in central government, and in 2010 she set up her own research, authorship, training and advice agency focusing on environmental sustainability generally, and energy and carbon management in particular. She relishes the challenges of working with a diverse selection of clients from blue chip companies, environmental charities, through Arts and funding bodies to international NGOs. She is a published author and has written widely on the subject of energy efficiency within the domestic sector. She was the project manager for the award-winning UK Government's Act on CO2 carbon calculator. Over the past years she has become more convinced that behaviour change and engaging the majority is vital if we are to make progress environmentally. In 2012 she was awarded a London Leaders position by the London Sustainable Development Commission, and Unltd social Entrepreneur award funding, to further her work in researching the power of fun and games to help save the planet.