From e-mail to YouTube, Facebook to webvertising--the tools of marketing have never changed so quickly. Now marketing professionals can ensure their business has the best marketing plan, supported by the most cutting-edge techniques. This book gives marketers what they need to make their businesses thrive. In simple, nontechnical language, Paula Peters shows professionals how to use marketing tools like:Blogs and bloggingPay-per-click advertisingSearch engine optimizationE-mail offersE-newslettersFilled with samples and resource lists, this book is the only book a marketing professional will ever need.

From e-mail to YouTube, Facebook to webvertisingùthe tools of marketing have never changed so quickly. Now marketing professionals can ensure their business has the best marketing plan, supported by the most cutting-edge techniques. This book gives marketers what they need to make their businesses thrive. In simple, nontechnical language, Paula Peters shows professionals how to use marketing tools like:

  • Blogs and blogging
  • Pay-per-click advertising
  • Search engine optimization
  • E-mail offers
  • E-newsletters

Filled with samples and resource lists, this book is the only book a marketing professional will ever need.



Autorentext

An Adams Media author.



Zusammenfassung
From e-mail to YouTube, Facebook to webvertisingthe tools of marketing have never changed so quickly. Now marketing professionals can ensure their business has the best marketing plan, supported by the most cutting-edge techniques. This book gives marketers what they need to make their businesses thrive. In simple, nontechnical language, Paula Peters shows professionals how to use marketing tools like:Blogs and bloggingPay-per-click advertisingSearch engine optimizationE-mail offersE-newslettersFilled with samples and resource lists, this book is the only book a marketing professional will ever need.
Titel
The Ultimate Marketing Toolkit
Untertitel
Ads That Attract Customers. Blogs That Create Buzz. Web Sites That Wow.
EAN
9781440514111
ISBN
978-1-4405-1411-1
Format
E-Book (epub)
Herausgeber
Veröffentlichung
18.06.2009
Digitaler Kopierschutz
Adobe-DRM
Anzahl Seiten
240
Jahr
2009
Untertitel
Englisch
Features
Unterstützte Lesegerätegruppen: PC/MAC/eReader/Tablet