. National publicity efforts targeting:

+Industry journals such as Publishers Weekly, Booklist, Library Journal, Bookforum, and ShelfAwareness

+Local newspapers and journals to the author

+National blogs and podcasts such as Salon, Slate, The Rumpus, Buzzfeed Books, Huffington Post, Barnes & Noble Review, NPR

+Publications the author has written for, been featured in, or whose work has been reviewed in

+Schools and organizations the author is associated with

. Marketing to bookstores, libraries, book clubs, and universities

. Article pitches by author to major industry publications, newspapers, and blogs

. Author and book signing at the 2017 Association of Writers and Writing Programs conference

. Multi-city book tour

. Promotion online through the author's website

. E-newsletter promotion to several-thousand-plus contacts

. Promotion through social media to Facebook, Twitter, Instagram, Goodreads, and Amazon

Peggy Shumaker is the daughter of two deserts-the Sonoran Desert where she grew up and the subarctic desert of interior Alaska where she lives now. She has been honored by the Rasmuson Foundation as its Distinguished Artist, served as Alaska State Writer Laureate, and received a poetry fellowship from the National Endowment for the Arts. She is the author of eight books of poetry and the lyrical memoir Just Breathe Normally. Professor emerita from University of Alaska Fairbanks, Shumaker teaches in the Rainier Writing Workshop MFA at Pacific Lutheran University. She serves on the boards of the Prairie Schooner Book Prize, the Alaska Arts and Culture Foundation, and the Storyknife Residency Foundation. She is Editor of the Boreal Books series (an imprint of Red Hen Press), Editor of the Alaska Literary Series at University of Alaska Press, Poetry Editor for Persimmon Tree, and Contributing Editor for Alaska Quarterly Review.

Chosen with care, Cairn represents forty years of poems and prose by Peggy Shumaker. Her distinctive cadences give voice to landscapes and people of Alaska and Arizona. This work leads us deep into what remains unresolved, savoring mysteries of heart, mind, and soul. Matters of life and death, these poems embody exuberance and struggle and generosity.