With the increase of globalization of business and industry, IT products and services are produced and marketed across geographical cultural boundaries without any consideration of culture. There is a high probability that IT products and services developed in one country may not be effectively used in another country, which may hinder market penetration and sales and use of IT products and services. This book provides comprehensive coverage of the psychological foundations of cross-cultural design. The text presents methodology for assessing similarities, differences, likes, dislikes and difficulties with different information appliance products and information services.

Pei-Luen Rau, Tom Plocher, Yee-Yin Choong

FOUNDATION OF CROSS-CULTURAL PSYCHOLOGY. Importance of Cross-Cultural Consideration. Demography and Statistics. Cross-Cultural Psychology. CROSS-CULTURAL DESIGN. Design of Handheld Devices. Web-based System and the Internet. Information Appliances and Future. METHODS AND TOOLS. Methodology of IT Products and Services Design. Guidelines of IT Products and Services Design. Appendix: Cross-Cultural Resources.