The telecommunications industry is one of the most influential and significant global industries. As well as being fundamentally important to the health of the modern economy, it is going through a period of unprecedented change, facing a range of strategic challenges from globalization and cross-border alliances, to changing technologies and consu



Autorentext

Peter Curwen is Visiting Professor of Telecommunications, Strathclyde Business School. Formerly Professor of International Business at Sheffield Business School. He has authored over a dozen textbooks and monographs including Restructuring Telecommunications, and The Future of Mobile Telecommunications both published by Palgrave, as well as over 100 other publications. Jason Whalley is Lecturer in Management Science at Strathclyde Business School and acting director of the Masters of Communications Management course and author of articles on telecommunications in journals including Telecommunications Policy.

Titel
Telecommunications Strategy
Untertitel
Cases, Theory and Applications
EAN
9781134293339
Format
E-Book (epub)
Veröffentlichung
12.08.2004
Digitaler Kopierschutz
Adobe-DRM
Anzahl Seiten
340