This comprehensive textbook considers all of the key business, management and technical issues of e-Business, examining and explaining how technologies can help organizations in both the public and private sectors conduct business in new ways.After addressing the changing nature of the e-Economy and the impact of the dot.com 'bubble' of the late 19



Autorentext

Paul Jackson is e-Government Forum Manager for the Institute of Public Finance. Lisa Harris is Lecturer in e-Business at Brunel University. Peter Eckersley is an e-Government Research Officer for the Institute of Public Finance.



Inhalt

1. Introduction 2. The Business Environment for e-Commerce 3. e-Commerce Technology 4. Organisational Considerations for e-Business 5. Using Marketing Databases in e-Business 6. The Ethics Environment for e-Business 7. e-Business and the Law 8. e-Commerce: A Global Overview 9. e-Government

Titel
e-Business Fundamentals
EAN
9781134520350
ISBN
978-1-134-52035-0
Format
E-Book (pdf)
Herausgeber
Veröffentlichung
29.05.2003
Digitaler Kopierschutz
Adobe-DRM
Dateigrösse
1.68 MB
Anzahl Seiten
288
Jahr
2003
Untertitel
Englisch