AI and Algorithmics have already optimized and automated production and logistics processes. Now it is time to unleash AI on the administrative, planning and even creative procedures in marketing, sales and management.

With interviews and case studies from those cutting edge businesses and executives who are already leading the way, this book shows you:

• how customer and market potential can be automatically identified and profiled;
• how media planning can be intelligently automated and optimized with AI and Big Data;
• how (chat)bots and digital assistants can make communication between companies and consumers more efficient and smarter;
• how you can optimize Customer Journeys based on Algorithmics andAI; and
• how to conduct market research in more efficient and smarter way.

A decade from now, all businesses will be AI businesses - Gentsch shows you how to make sure yours makes that transition better than your competitors.

Peter Gentsch is a serial entrepreneur and expert in Digital Management, AI and Big Data. He is also the holder of the Chair for International Business Administration at Aalen University, where he focuses on Marketing, e-Business and Data Science. He is the author of numerous publications in Germany and internationally and a keynote speaker on the subjects of digital business transformation and innovation management.

Part I: AI 101

1. AI eats the World

1.1 AI and the fourth industrial revolution

1.2 AI development: Hyper, Hyper, .

1.3 AI as a game changer             

1.4 AI for business          

2. A Bluffer's Guide to AI, Algorithmics and Big Data

2.1 Big Data more than Big

2.2 Algorithms the new marketers?    

2.3 The power of algorithms

2.4 AI the eternal talent is growing up

2.4.1 AI - an attempt at a definition        

2.4.2 Historical development of AI

2.4.3 Why AI is not really intelligent and why that does not matter either       

Part II: AI Business: Framework and Maturity Model

3. AI Business: Framework and Maturity Model

3.1 Methods and technologies 

3.2 Framework und Maturity Model       

3.4 AI maturity model: Process model with roadmap

3.5 Algorithmic business on the way towards self-driven companies

3.6 Algorithmic Marketing          

3.7 Algorithmic Market Research             

3.8 New business models through algorithmics and AI 

3.9 Who`s in Charge       

Part III Conversational AI: How (Chat) Bots will reshape the Digital Experience

4. Conversational AI: How (Chat) Bots will reshape the Digital Experience

4.1 Bots as a new customer interface and operating system       

4.2 Conversational Commerce  

4.2.1 Subject-matter and areas

4.2.2 Examples of conversational commerce

4.2.3 Challenges for Conversational Commerce               

4.2.4 Advantages and disadvantages of Conversational Commerce

4.3.1 Potential approaches and benefits              

4.3.2 Digital Colleagues

4.4 Conversational Home            

4.4.1 The butler economy convenience beats branding             

4.4.2 Development of the personal butler in the scope of cognisant computing

4.4.3 Advantages and disadvantages for the users

4.4.4 Siri, Google Now, Cortana, Alexa, Home who is the cleverest of them all?            

4.5 Conversational commerce and AI in the GAFA platform economy    

4.6 Bots in the scope of the CRM systems of companies               

4.7 Maturity levels and examples of bots and AI systems

4.8 Conversational AI Playbook

4.8.1 Roadmap for conversational AI

4.8.2 P...