Jeff King's story is one of passion, perseverance, and unwavering community spirit. His journey began with the values of hard work and integrity instilled by his family. From excelling in tennis and Aussie Rules football at Wesley College to becoming a respected leader and athlete, Jeff's love for sport shaped his path.
In 1981, Jeff co-founded KC Australia, growing a humble family business into a leading supplier of sports apparel and merchandise across Western Australia's football and sporting clubs. Despite facing setbacks?such as losing major supply rights to bigger competitors?Jeff's resilience and determination never wavered. Instead, he adapted and continued to champion grassroots sport with heart and commitment.
Beyond business, Jeff's greatest legacy lies in his community contributions. For over a decade, he served as Chairman of the Rottnest Foundation, spearheading conservation projects and fostering a deeper connection to Western Australia's natural heritage. His 25-year dedication to the Hopman Cup Ball Kids Program highlights his lifelong commitment to nurturing young talent.
Awarded the Order of Australia Medal for service to conservation and sport, Jeff embodies the spirit of generosity, leadership, and perseverance. Whether leading a family business, coaching young athletes, or protecting cherished landscapes, Jeff's journey inspires us all to embrace challenges, give back, and live with purpose.
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About the Author
It might be said that the expression "Jack of all trades and master of none" is an apt description of Peter J Snow OAM.
He abandoned pursuit of an engineering degree and accounting qualifications ? but his efforts will leave an extraordinary legacy.
He attributes this to the training, skills and self-confidence he gained through membership of JCI (formerly known as Jaycees International) after joining Fremantle Jaycees in 1970.
Obstacles encountered dented (but certainly not overwhelmed) his positive approach and desire to help and mentor others. His vision, entrepreneurial skills and contribution to his community over 70+ years (some of which are referred to in this book) have resulted in a myriad of awards.
International awards for programs developed or overseen by him include: national public relations; awards; fundraising; group collaboration; commercial education; and assistance to the handicapped.
Personal awards include: Voluntary Contribution to Western Australian Heritage; Honorary Tarheel of North Carolina; a Paul Harris fellowship from Rotary; and Community Torchbearer for the Sydney 2000 Olympics.
In addition to being recognised as Outstanding Senator of JCI, Outstanding National Officer and one of the World's Inspiring Jaycees, he was Australian Jaycees (JCIA) first Ambassador in Western Australia and one of the state's Five Outstanding Young Australians.
Along with a JCI Senatorship, he holds life memberships of 8 community or sporting organisations and was awarded an Order of Australia Medal for his contribution to the Australian community. In 2025 he was awarded Life Membership of JCIA.