Race and ethnicity have shaped the social, cultural and political character of much of the world, and remain an important influence on contemporary life in the 21st Century. Race and Ethnicity: The Basics is an accessible introduction to these potent forces. Topics covered include:
- The forms and dynamics of racial and ethnic relations
- The dynamics of inequality
- The relationship between prejudice and discrimination
- Ethnic conflict
- Models of inclusion
Including plenty of examples, chapter summaries and a glossary, this book is an essential read for all those interested in the contested field of race and ethnicity.
Autorentext
Peter Kivisto is Richard Swanson Professor of Social Thought at Augustana College and Finland Distinguished Professor at the University of Turku. He is the editor of Intersecting Inequalities: Class, Race, Sex and Sexualities and Incorporating Diversity: Rethinking Assimilation in a Multicultural Age and author of Multiculturalism in Global Society among many other publications.
Paul R. Croll is Assistant Professor of Sociology at Augustana College. His articles have appeared in Social Forces, Social Problems, and The American Sociologist.
Zusammenfassung
The physical environment--its preservation, protection, and conservation--has become an urgent agenda for international marketers. Many marketing professionals have acknowledged that, in order to succeed, it is crucial that they integrate environmental considerations into their marketing strategies. Green Marketing in a Unified Europe gives marketing professionals insight into the opportunities available to competitively position themselves in the green environment, providing some companies with a much-needed strategic boost.Addressing the issue of green marketing at empirical and conceptual levels, contributors to Green Marketing in a Unified Europe give readers examples of how green marketing can be effectively integrated into international marketing. Chapters reveal green marketing's repercussions on the corporate world, on governments and governmental agencies, and on societies. Marketing professionals learn the specifics of:European green marketing strategiesthe practice of sustainable development in Europeeco-friendly companies and their practicesconsumer green environmentalismEuropean public policy and the green environmentThese chapters represent a compilation of current research on green marketing and the European and/or international communities. This information provides marketing professionals and government policymakers with a good research base for developing effective green marketing policies, rules, and regulations in their own countries and companies. Readers learn of opportunities for businesses to competitively position themselves through an environment-friendly philosophy or through a stronger pro-environment stance.Marketing professionals, academics interested in public policy and green/environmental marketing, multinational companies, and practitioners hoping to jump on the green bandwagon will find Green Marketing in a Unified Europe an invaluable guide to learning how sustainable development affects policy-making in the European Union. They can then see how green marketing consequently impacts upon their own practices in Europe and in other regions with green marketing policies.
Inhalt
1. Defining the Subject: What is Meant by Race and Ethnicity? 2. Prejudice and Discrimination 3. Intersecting Inequalities 4. The Varieties of Ethnic Conflict 5. Modes of Incorporation 6. Combating Oppression and Exclusion