Why Social Innovation & Social Enterprise? Social enterprise and social entrepreneurship is a field that is just heating up. It is a business idea that has been fringe for a number of years, but that is growing more mainstream. Increasingly, the idea of social responsibility will be part of every business person's agenda, especially as the Millennial generations is increasingly of an age to own and participate in business.
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Proposed Table of Contents Introduction to Social Innovation & Social Enterprise What is social innovation and social enterprise? What is CSR (Corporate Social Responsibility)? The Business Continuum (Charities/non profits .......for profits) Triple Bottom Line Chapter 1: Corporate Social Responsibility How to get involved? Small & medium sized business Social enterprise & social innovators What are the benefits of CSR? What if you want to do more? Chapter 2: Your IDEA Where do social ideas come from? Identifying the problem: Social problems & concerns What's happening in your community? What's happening in the world? How does this impact people? Do people care? Can you solve this? Is your solution solving the problem? Is it solving enough of the problem? Is there a better way to solve it? (social justice) What do you care about? Is this compelling to others? Can you get other passionate volunteers to start? Proof of concept Can you prove that people will use this solution? Can you prove that people will like this solution? Can you prove that someone will pay all, some or none of the cost of this solution? Chapter 3: Communications, Marketing, Sales, Promotion and Media Social Enterprise Revenue Generation Sources Programs Products Services Memberships / subscriptions Social Enterprise Pricing Models Client fee for service Partial / Fully Subsidized models Blended revenue models Social Enterprise Distribution Models Direct to client Re-sellers / channel partners Overseas partnerships E-store Marketing of a Social Enterprise Communications email, social media, web conference, skype Sales Team & Channel Partner Sales Public Relations Advertising Guerilla marketing events, celebrities, word of mouth Chapter 4: Your TEAM (structure's attached) ? Core group ? Patrons ? Board of Directors ? Paid Advisors ? Volunteer Boards of Advisors ? Committees ? Management & Support ? Ambassadors & Community Teams ? Mentors (general and specific) and Coaches (general and specific) Chapter 5: Operations, Administration and Technology Operations & HR Volunteer management Training Bookkeeping & payroll Logistics Administration Incorporation and B corporation Structures (charities, not for profit, social enterprises, cooperatives) Shared Platforms Record and data keeping Technology Database Web site & social media & portal E-mail and e-store Telephone system Chapter 6: Financial Financial Projections Financial Sourcing Revenue Streams Granting Fundraising / Sponsorships Loans Social Finance / Philanthropist Angel Investors / Venture Capitalists Alternative : Crowd-sourcing, Community Bonds Financial Reporting Investor Reports Stakeholder Reports Chapter 7: Action Planning Strategic Plan Where now Where in 35 years How to get there Business Plan Lean Canvas & 1 page business plan Detailed business plan Implementation Plan Measuring Results Outputs- financial and statistical SROI Outcomes Measurement Appendices Templates/forms Examples