Global entertainment now revolves around algorithms and creator-driven platforms, shifting the rules of success from tradition to data-driven engagement.
This book reveals how technology, especially algorithms, have redefined entertainment, creating new rules for creators, investors, and distributors to thrive in a digital-first industry.
Emmy-winning producer, lawyer, and investment banker Philip Alberstat takes readers behind the scenes of a media revolution, showing creators new paths to visibility, investors where opportunities lie, and industry professionals how to adapt for success. Drawing on decades of advising studios, startups, and streamers, Alberstat demonstrates how attention becomes currency, creators act as studios, and algorithms decide success.
Through real-world examples, Alberstat demonstrates how creators can scale more rapidly than studios and how AI accelerates disruption, redefining fame in the process.
- Why traditional media companies struggle to compete with creator-driven agility
- The economics behind the attention economy and where the next opportunities lie
- How AI is reshaping production, financing, and audience targeting
- What the future of Hollywood looks like when anyone can be a studio
The Algorithm Always Wins is your essential guide to understanding and mastering the new entertainment power structure shaped by algorithms.
Whether you're a producer seeking competitive strategies, an executive navigating industry disruption, a marketer maximizing audience impact, or a creator building influence, this book delivers practical tools and insights to help you make informed decisions and succeed in entertainment's data-driven future.
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Philip Alberstat is an Emmy-winning producer, entertainment lawyer, and investment banker who has spent over two decades at the intersection of media and finance. As former Head of Media at Baker & McKenzie and an agent at William Morris, he has advised major studios, streaming platforms, and startups through the industry's most seismic shifts?from the collapse of traditional distribution to the rise of algorithmic content discovery.
Alberstat is the author of The Insider's Guide to Film Finance, Law and the Media, and The Content Maker's Handbook.