In today's fast-paced world, establishing yourself as a distinguished authority in your domain or space in the shortest possible time is not only desirable but essential for your success. Prepare for a self-discovery process that goes beyond your expertise, brand authority, and personal branding to identify your true authority. "Micro Authority" is the book that unveils the thinking process of becoming a 'micro-authority,' a sought-after authority figure within a carefully defined micro-niche.
You will learn five powerful strategies from the Accelerated Professional Authority Development Framework to systematically identify and develop your professional micro-authority faster than your peers.
With science-based backing from a robust Product Authority Model, this book brings a well-researched Professional Authority Model to help you become a standout product in your space, paving your path to peak authority and branding.
What truly sets this book apart is its eye-opening insights that help you clarify the scope, breadth, and depth of your professional authority. The book equips you with a mechanism to define your authority metrics and help you prioritize them effectively to charter a future-proof trajectory toward becoming a go-to figure in your profession.
In a world where visibility is the currency, mastering your micro-niche is the key to making an unshakable standing in the business world. The book introduces a groundbreaking systems thinking approach to identify a compelling and unbeatable micro-niche with precision that magnifies your impact above and ahead of your competition.
"Micro Authority" is your indispensable companion if you are determined to seize control of your expertise, conquer your niche, and skyrocket your professional authority.
Are you ready to take your place as an authority in your space in the era of speed?

Raman K Attri is a corporate business researcher, learning strategist, and management consultant with a strong zeal to enable people to unravel human learning and performance. He specializes in providing the competitive and strategic value to the organizations by accelerating time-to-proficiency of employees through well-researched models. He holds a doctorate in business from Southern Cross University, Australia. His international professional career spanned over 25 years across a range of disciplines such as scientific research, systems engineering, management consulting, training operations, professional teaching, and learning design. A strong proponent of learning as the core of human success, he provides advisory on accelerated learning techniques which earned him over 60 educational credentials including doctorate degrees, three masters' degrees and tens of international certifications. Despite physical disability since childhood, he leveraged it to learn, research and test a range of "how to methods" to accelerate the rate of personal learning and professional performance at the workplace. He has published his methods in scholarly journals, blogs, books, and conferences. He also runs a non-profit consulting forum focused on researching strategies to accelerate speed to proficiency.