Experience Brand Valuation. There has never been a Brand Valuation Guide like this.

It contains 21 answers, much more than you can imagine; comprehensive answers and extensive details and references, with insights that have never before been offered in print. Get the information you need--fast! This all-embracing guide offers a thorough view of key knowledge and detailed insight. This Guide introduces what you want to know about Brand Valuation.

A quick look inside of some of the subjects covered: Brand - Brand awareness, Brand names - Brand name, Interbrand, Brand name - Brand awareness, Brand architecture - Strategic considerations, Interbrand - Methodology, Brand - Brand name, Brand Finance - Methodology, Brand Finance - The Brand Finance Institute, Brands, Rebranding - Potential reasons for corporate rebranding, Brand Finance - History, Brand names - Brand awareness, Brand image, Bayern Mnchen - Organization and finance, Celtic F.C. - McCann takeover and transition to plc, Brand equity - Construction, Interbrand - History, Brand equity - Methodologies, Marque, Marque - Brand name, and much more...