This volume focuses on Chinese society in the environment created by new media. It offers insights into Chinese public opinion for an international readership, and to promote the media literacy and crisis coping capacity of all social sectors by integrating multiple research perspectives, including journalism and communication, management, sociology, psychology, information security, etc. The volume is guided by an innovative "overarching public opinion research framework" as well as qualitative and quantitative research methods, and includes in-depth studies on: the status quo of Chinese social opinion and Internet public opinion, the developmental history of Chinese Internet public opinion over the past ten years (2003-2012), the online communication of public events, and public satisfaction with the government.