First Published in 1986. Routledge is an imprint of Taylor & Francis, an informa company.

Richard A. Winett Virginia Polytechnic Institute and State University

First Published in 1986. Routledge is an imprint of Taylor & Francis, an informa company.

Chapter 1 Introduction; Chapter 2 Prosocial Television; Chapter 3 Diffusion from a Behavioral Systems Perspective; Chapter 4 Social Marketing; Chapter 5 New Media; Chapter 6 Information and Health Behavior; Chapter 7 Behavioral Systems Approach Information and Consumer Behavior; Chapter 8 Future Directions;