Music Business: The Key Concepts, second edition, is a comprehensive guide to the terminology commonly used in the music business today.
This updated second edition responds to the music industry's increasingly digital and ever-evolving environment, with definitions from a number of relevant fields, including:
- general business
- marketing
- e-commerce
- intellectual property law
- economics
- entrepreneurship
In an accessible A-Z format and fully cross-referenced throughout, this book is essential reading for music business students as well as those interested in the music industry.
Autorentext
Richard Strasser is Associate Professor in the Department of Music and Entertainment Studies at the University of Colorado Denver. He is the author of numerous books and articles on the music industry and is author of the blog The Analytical Musician (www.theanalyticalmusician.com).