The book also addresses the crucial element of the system: the manager taking on the role of coach. This role differs significantly from the functions of the organizational manager in yesterday's traditional hierarchy. But for the Teams That Win approach to be truly effective, the manager must learn and live these "e;manager as coach"e; behaviors. The concepts presented here are not new to management theory. What is new is the use of basketball as a model to make these concepts easier to see, understand and implement.