The new edition of this bestselling book for entrepreneurs has been fully updated to offer the most extensive start-up toolkit of invaluable advice and expert guidance.
Relevant to entrepreneurs of any experience, it covers absolutely every aspect of starting a business from bullet-proof plans to the best way to structure a business for a successful sell-on later. It includes information on brand management, customer service, marketing, financials and staffing, so you are fully prepared to set sail on your business journey.
Autorentext
Robert Ashton is a successful serial entrepreneur and community activist. Since deciding in 2000 that there really is more to life than money, Robert has completely transformed his life: * Selling his business to give him the freedom to explore * Learning to give family events the same priority as business meetings * Developing a hobby in writing for national consumer magazines * Deciding, with just a few years to go, to be debt free at 50 and achieving it 16 weeks after his 50th birthday. * Starting Norfolk Community Foundation to link local 'haves' and 'have nots' * Taking up running and completing his first marathon within a year. He donates 10% of his working time to prop bono assignments where he can add value. In 2006, these include work with Rethink, The Prince's Trust, the RSA and Norfolk Community Foundation. Robert passionately believes that small steps in the right direction are the secret to complete life change.