When you're starting up, practical advice from an expert is like gold dust.
Robert Ashton has started three businesses and sold two, so he knows exactly what you need to succeed. Full of practical tips and real life case studies, this book gets straight to the point with everything you need to know to launch your business with confidence.
How to Start Your Own Business for Entrepreneurs cuts out the waffle so you can:
- Create a bullet-proof business plan to get the backing you need
- Build a powerful brand, perfect for your business
- Discover your customers - how to find them and how to keep them
- Master the day-to-day tasks, including the not-so scary financials
- Look to the future, to ensure that your business has one
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Autorentext
Robert Ashton is a successful serial entrepreneur and community activist. Since deciding in 2000 that there really is more to life than money, Robert has completely transformed his life: * Selling his business to give him the freedom to explore * Learning to give family events the same priority as business meetings * Developing a hobby in writing for national consumer magazines * Deciding, with just a few years to go, to be debt free at 50 and achieving it 16 weeks after his 50th birthday. * Starting Norfolk Community Foundation to link local 'haves' and 'have nots' * Taking up running and completing his first marathon within a year. He donates 10% of his working time to prop bono assignments where he can add value. In 2006, these include work with Rethink, The Prince's Trust, the RSA and Norfolk Community Foundation. Robert passionately believes that small steps in the right direction are the secret to complete life change.
Inhalt
- Part One: Before You Start
- 1. See your future as an entrepreneur - crystal clear
- 2. How to find your biggest business opportunity
- 3. How to be really sure your business idea will fly
- 4. Business type - what's possible
- 5. Business structure - building in room to grow
- 6. Finding the perfect place - business premises
- 7. Starting up or taking over an existing enterprise
- Part Two: Planning To Succeed
- 8. How to write a convincing plan
- 9. Where to find the money you need
- 10. Advisers and mentors and why they're important
- 11. Timing is everything - how to decide when to start
- Part Three: Finding Customers
- 12. Where to look for the best customers
- 13. How to develop the right brand and image
- 14. Marketing in a nutshell &nbs