Demands for vouchers, charter schools, the growth of home schooling and the rebirth of private education are creating increased competition for public schools. This primer and toolkit for the educators of tomorrow offers skill development ideas, specific ideas, examples, and questions that will guide school leaders as they compete in the new educational marketplace.

By Robert J. Brown and Jeffrey R. Cornwall

Part 1 The New Realities of Educational Leadership
Chapter 2 How We Got Here
Chapter 3 The Role of Entrepreneurship in Education
Chapter 4 The Traditional versus the Entrepreneurial Educational Organization
Chapter 5 Creating an Entrepreneurial Culture
Chapter 6 The Educational Entrepreneur
Chapter 7 Planning and Implementation of the Entrepreneurial Community
Part 8 Tools and Tactics
Chapter 9 Marketing
Chapter 10 Telling Your Story: Perception Is Reality
Chapter 11 Creating Educational Opportunities through Partnerships
Chapter 12 Seeking and Securing Grants
Chapter 13 Local Money Sources
Chapter 14 Use of Intellectual Properties