The New Writer's Guide to Producing Great Content

Everyone has that fabled "book in them" but not everyone has the talent to write it. Right? Wrong. Great writing is not a talent. It's a craft. It can be taught and learnt - affording everyone the confidence to express themselves in words.

Writing Well for Work & Pleasure:

• teaches you how to start your writing project, and how to keep going,
• deconstructs elements of writing such as the body-copy, headlines, paragraphs, openings, endings and much more,
• creates a step-by-step process for generating content that's ready for publication, including help with SEO,
• offers tips on style, eloquence and finding your voice,
• teaches you how to write for different audiences, including professionals, the public, students, customers and even your opponents,
• helps writers talk to editors, publishers and other industry insiders.

This book is for:

• professionals and academics wanting to write that book relaying their expertise,
• ambitious executives needing to write a white paper or report to accelerate their careers,
• managers being asked to write articles for publication or contribute to blogs,
• artisans and hobbyists with skills and enthusiasm to convey,
• idealists and polemicists wanting to inspire and agitate,
• historians with a story to tell.