The agency market isn't oversupplied, it's just under-differentiated.
A five-part manifesto for lasting change, Market of One describes how to create a future-proofed, high margin agency business. By breaking the unwritten rules of positioning, culture and sales, you can inspire your people, attract your ideal clients and be the envy of your competitors.
Consultant, executive coach and speaker, Marketing Week columnist and CEO of Co:definery, Robin Bonn combines his customary wisdom and humour to inspire agency leaders to transform from embattled and exhausted, to empowered and fulfilled.
This step-by-step guide is essential reading for the leaders of agencies of all sizes, disciplines and geographies. It's your opportunity to take responsibility for the future of your business, its performance and your people.
'Physician, Heal Thyself!' Market of One is a long overdue challenge to why an industry which prides itself on differentiating its clients' brands is so averse to differentiating its own. - Rory Sutherland, Vice Chairman Ogilvy UK
The best way to beat the competition is to not have any - to find a space no-one else can occupy. Market of One is a roadmap to get your agency to that rarefied place. - Greg Hahn, Co-Founder, Mischief @ No Fixed Address
Autorentext
Robin Bonn is the CEO of Co:definery, one of the world's leading consultancies specialising in agency positioning. From renowned global networks, to the world's top independents, he's repositioned close to 150 agencies and coached dozens of senior leaders. He's also the host of The Immortal Life of Agencies podcast and a columnist for Marketing Week.