The Bare Bones of Advertising Print Design is an ideal handbook for beginning designers and students of advertising design/layout and desktop publishing. Robyn Blakeman dissects the creative process one piece at a time, giving a step-by-step guide to the use and design of advertising in both magazines and newspapers. This friendly, concise, and well-illustrated book is an invaluable resource that new designers and ad design students will refer to time and again for tips on creative and effective print ads.

Robyn Blakeman is a professor of advertising design at the University of Tennessee, Knoxville. She is the author of several books, including Advertising Design by Medium: A Visual and Verbal Approach, Strategic Uses of Alternative Media, Advertising Campaign Design, Nontraditional Media in Marketing and Advertising, The Bare Bones Introduction to Integrated Marketing Communication, The Bare Bones of Advertising Print Design, and The Brains Behind Great Ad Campaigns (coauthored with Margo Berman). She was responsible for designing and developing the first online integrated marketing communication graduate certificate and online integrated marketing communication graduate program in the country.

Chapter 1 Introduction
Chapter 2 1 Design and the Advertising Process
Chapter 3 2 The Main Ingredient to Great Design
Chapter 4 3 The Many Stages of Design
Chapter 5 4 The Page, Problems, and Solutions
Chapter 6 5 What I Need to Know About Type
Chapter 7 6 Newspaper: What's the Big Design Deal?
Chapter 8 7 A Look at Each Element as a Design Element
Chapter 9 8 Putting the Pieces in Place
Chapter 10 9 Let's Give It a Try
Chapter 11 10 Magazine: What's the Big Design Deal?
Chapter 12 11 A Look at Each Component as a Design Element
Chapter 13 12 Putting the Pieces in Place
Chapter 14 13 Digital Prepress
Chapter 15 14 Let's Give It a Try