Corporate communication is an increasingly powerful strategic tool for connecting with a company's stakeholders. This book features contributions from leading international academics, combining a strong theoretical grounding and the latest research with a practical, managerial focus. Ideal for students and practitioners of corporate communications.



Autorentext

ROSSELLA GAMBETTI is Assistant Professor of Corporate and Marketing Communication at the UniversitĂ  Cattolica del Sacro Cuore in Milan, Italy.



Inhalt

Preface; E.T.Brioschi & O.Lerbinger
Introduction
PART I: CORPORATE COMMUNICATION CONCEPTUAL FRAMEWORK, ORGANIZATIONAL ROLE AND RESEARCH ISSUES
Corporate Communication as an Academic Discipline and a Strategic Management Function; R.Gambetti
Communicative Business: the Power of Corporate Communication to Manage Complexity; E.T.Brioschi
Corporate Communication and Value Creation (and Destruction) in the Firm's Evolutionary Process; R.Fiocca
Strategic Communication and the Entrepreneurial Role of the Corporate Communication Officer; E.Invernizzi & S.Romenti
Corporate Branding and Stakeholder Engagement in Corporate Communication Management: the Link Between Identity and Reputation; R.Gambetti & S.Biraghi
Corporate Reputation Robustness. Towards a Better Understanding of Reputational Risk; F.Lurati
The Conceptual Bridge Between Corporate and Marketing Communication; P.Kitchen
Convergencies and Divergencies Between Advertising and Public Relations; D.Tena Parera & D.Roca
Corporate Responsibility Disclosure and Communication; R.Gambetti & M.Giovanardi
Measuring Corporate Communication: an Overview and a Model Proposal; S.Romenti
Evaluating Corporate Reputation: the Link with Corporate Financial Performance; M.Schweiger & S.Raithel
Current Research Frontiers on Corporate Communication: a Postmodern Qualitative Insight; G.Graffigna
PART II: CORPORATE COMMUNICATION CHALLENGES AND OPPORTUNTIES IN A MARKETPLACE WITHOUT BOUNDARIES
Public Relations in International Management; O.Lerbinger
The Emergence of the Social Web and its Impact on Corporate Communication Practices; S.Quigley
The Power of Transparency, Authenticity and Empathy as Drivers of Corporate Stakeholder Engagement; S.Quigley
The New Reputation-centric CEOs and how to Counsel Them; P.Morrissey
Reflections on the Power Point: Where Corporate Communications, Power, and New Computer Applications Intersect; E.Downes
The Organization of the Corporate Communication Function; D.Wright
From Corporate Responsibility to Shared Responsibility: The New Driver of Co-creation and Innovation; J.Yohannan
PART III: BEST PRACTICES IN CORPORATE COMMUNICATION
To be Confirmed
Conclusion
Endnote; D.Bodega & T.Fiedler
References.

Titel
Managing Corporate Communication
Untertitel
A Cross-Cultural Approach
EAN
9781137292575
Format
E-Book (pdf)
Veröffentlichung
16.09.2017
Digitaler Kopierschutz
Adobe-DRM
Dateigrösse
2.37 MB
Anzahl Seiten
552