Chinese Heritage Sites and their Audiences provides a Chinese perspective on tourists' relationship to heritage. Contributing to ongoing debates within heritage and tourism studies, the book offers insights into how and why visitors engage with such sites.

Rouran Zhang is a lecturer in the College of Tourism and Service Management, Nankai University, China. He is an expert member of ICOMOS-IFLA International Scientific Committee on Cultural Landscapes and ICOMOS International Scientific Committee on Cultural Tourism. He is a Chinese representative of the ongoing collaborative project of ICOMOS and IUCN entitled 'Culture Nature Journey.'

Introduction

1. International debate on heritage and tourism

2. Heritage and tourism in China

3. The Chinese sense of heritage: the nature-culture journey

4. Feeling a sense of place

5. Cultural moments at heritage sites

6. Local people's reactions to heritage tourism

6. Discussion: emotion, tourist agency and heritage

Conclusion