Brutally honest. Refreshingly human. Surprisingly practical.

Lost in Transformation exposes the hidden leadership blind spots quietly derailing even the best-intentioned change efforts. Drawing on decades of experience leading organizational change across global companies-and interviews with CEOs, founders, and frontline leaders-Rupert Brown delivers a candid, emotionally intelligent manifesto for doing transformation differently.

Forget the glossy frameworks and "burning platforms." This is a book for leaders who are tired of pretending they have it all figured out-and ready to lead with empathy, self-awareness, and courage instead.

You'll discover:

• Why the knowing-doing gap persists, even among seasoned leaders

• How to navigate crisis without becoming addicted to it

• The overlooked power of emotions, timing, and trust in organizational change

• What it means to transform without losing yourself (or your people)

• How to get out of your own way-and invite others into theirs

Backed by organizational psychology, packed with real-world stories, and written in a voice that's as insightful as it is relatable, Lost in Transformation is a must-read for modern leaders, HR and People professionals, and change-makers navigating complexity.

"If you're leading transformation and feel like the reality doesn't match the slide deck, this book is for you.

- Marshall Goldsmith, Thinkers50 #1 Executive Coach & New York Times bestselling author of The Earned Life, Triggers, and What Got You Here Won't Get You There

Lead change differently-by seeing (and fixing) the blind spots that quietly derail it.

Grab your copy of Lost In Transformation today!