Recognized as a media figure and personality, Ruth Klein is a savvy consultant with over fifteen years of first-hand experience with clients. Her speaking audiences describe her as "motivating, fun, enthusiastic, and informative," and the media calls her "part marketing maven, part shaman, and part action coach." She is a columnist for the magazines My Business and Women as Managers and is the author of two previous books. She also publishes an e-newsletter, Business & Consumer Trends Today that reaches some 5,000 businesses. Ruth lives in Bakersfield, California.