Trust is seemingly in decline in contemporary society, yet its significance and value is undiminished. Numerous scandals afflicting business and politics, the growth of spin and a loss of faith in leaders as people with strong values have all eroded levels of trust. As trust becomes a scarcer commodity, those people and organizations that possess it have a distinct advantage. Trust matters - in fact, it is essential for: · Organizational Success and Profitability · Winning and Retaining Customers · Effective Leadership · Innovation and Creativity · Motivating and Energising People · Managing Risk · Personal Satisfaction, Fulfilment and Success This book is about trust: What can be achieved when it's present, what can happen when it's not and how to develop it.

SALLY BIBB is Organizational Development Director with The Economist Group. She has specialized in executive development for 15 years and holds a Masters degree in organizational change. Based in London, her work covers Europe, North America and Asia. Sally has also worked on several development programmes in the not-for-profit sector, including working with the LIFT (London International Festival of Theatre) Business Arts Forum.

JEREMY KOURDI is a Business Writer, Consultant and the author of twelve business books and many articles. Before establishing his own business, he was a Senior Vice President with The Economist Group, and he continues to undertake assignments for them. Other clients include the Chartered Management Institute, John Wiley & Sons Ltd, Economist Intelligence Unit, HSBC Group, IMD Business School and Strathclyde University Graduate Business School. Jeremy has a Masters degree in International Relations.

Preface Building Bridges or Walls? The Power of Trust The Cost of Lost Trust The Great Destroyers of Trust How Leaders Build Trust Trust Matters in Business Building Customer Trust Trust in Times of Change Building a Culture of Trust Measuring Trust Attitudes to Trust Final Word: The Basic Laws of Trust Appendix: Trust Survey